Jay has just opened his new restaurant, and he needs to see it succeed. However, the basement ghosts have the power to completely sabotage it. All these ghosts need to do is walk through people in the restaurant, and everyone would get cholera. Multiple people experiencing the same symptoms would quickly lead to fingers being pointed at food or drink contamination, which would be disastrous for Woodstone B&B.
If word got out that people were getting cholera at Jay’s restaurant, the health department would come in. The restaurant would be shut down, and that’s the end of the road: Jay’s dream would be over. Despite the proof, the investigation into whether Jay’s restaurant gave people cholera would destroy his dream.
Even if health officials found that the restaurant wasn’t the cause, the damage would already be done socially.
Even if health officials found that the restaurant wasn’t the cause, the damage would already be done socially. People take to social media to share their stories. With the restaurant’s name linked to a cholera outbreak, people everywhere would remember it. It would take a long time to prove to potential customers that the restaurant was safe to eat at, and potentially even longer to rebuild its reputation, if it ever could.
Viewers saw how quickly the basement ghosts could make this happen the night before opening, and so did Jay. Jay knows the damage that a cholera outbreak could do to his reputation, which is why he made up a story for the chefs to believe. He was fortunate that the chefs were not the smartest people in the room, so they believed the tale.
