NCIS has long been a staple of network television, consistently pulling in millions of viewers each season. However, Season 22 has now seen its worst-rated episode in franchise history. While some may speculate that audience fatigue is the cause, CBS’s recent programming decisions could be the real issue.
A Historic Low for NCIS
For years, NCIS has dominated primetime television, but Season 22’s latest episode failed to meet expectations. Whether due to poor scheduling, insufficient promotion, or network mismanagement, this drop in ratings is significant.
CBS’s Role in the Decline
One of the biggest missteps appears to be CBS’s inconsistent scheduling. By shifting time slots or placing NCIS in direct competition with other major programming, the network may have unintentionally hurt its flagship series.
Marketing Failures
Another key issue is CBS’s promotion—or lack thereof. Past seasons saw heavy advertising campaigns that built anticipation for new episodes, but Season 22 has seemingly been marketed less aggressively, leading to lower audience engagement.
The State of NCIS
While some may argue that NCIS is simply past its prime, the show still has a dedicated fanbase. With stronger storytelling and better network support, there’s no reason it can’t bounce back from this ratings dip.
Can CBS Fix This?
If CBS wants to prevent further declines, it needs to reevaluate how it handles NCIS. A more stable schedule, better marketing, and strategic programming decisions could help the show regain its footing and maintain its legacy as one of television’s most successful dramas.
