Chicago P.D.’s crossover episodes with Chicago Fire and Chicago Med are a goldmine for fans, blending action with romance, especially for couples like Burzek (Kim Burgess and Adam Ruzek) and Stellaride (Kelly Severide and Stella Kidd). Our campaign will use these crossover highlights to draw a broader audience, showcasing heart-pounding scenes on YouTube and TikTok to promote Chicago P.D. on Peacock.
The 2025 crossover, “In The Trenches: Part 1” (Season 12, Episode 11), is a perfect hook. Ruzek tackles a gunman alongside Stella, saving passengers after a subway explosion. A 15-second TikTok clip of Stella’s head-butt and Ruzek’s takedown, captioned “Burzek and Stellaride are unstoppable! 🚨 #OneChicago,” will go viral. This scene, paired with Burgess’s investigation into the perpetrators, showcases Burzek’s teamwork. A 2-minute YouTube recap will dive deeper, highlighting Ruzek’s loyalty and Burgess’s detective work, ending with “Stream the crossover on Peacock.”
Stellaride’s chemistry, sparked in Chicago Fire Season 4, crosses into Chicago P.D.’s “At Least It’s Justice” (Season 1, Episode 10), where Severide assists Lindsay but flirts with her, setting up his romance with Kidd. A 30-second Instagram Reel of their Season 10 wedding, contrasted with Ruzek and Burgess’s engagement, will captioned, “Burzek and Stellaride bring the heat! 💖 Watch on NBC.” Fans on X, like @NBCChicagoPD’s 2015 Burzek post, will amplify these moments with #OneChicagoCrossover.
We’ll host a “Crossover Marathon” on Peacock, featuring episodes like Season 3’s “The Beating Heart” (P.D. Episode 10), where Burgess and Roman work with Firehouse 51 after a fire. A fan contest on Instagram, asking viewers to recreate Burzek or Stellaride scenes, will boost engagement, with winners featured on NBC’s socials. Behind-the-scenes clips, like Patrick John Flueger and Taylor Kinney joking on set, will humanize the couples, shared via TikTok to attract younger viewers.
The crossover’s stakes—explosions, rescues, and romantic tension—appeal to action and romance fans. A Peacock hub, “One Chicago Couples,” will curate crossover episodes, guiding new viewers to Burzek’s growth and Stellaride’s passion. By blending high-octane action with heartfelt moments, we’ll expand Chicago P.D.’s reach across genres.
