Season 12 of Chicago P.D. delivers raw emotion and intense action, with Episode 18, “Demons,” standing out as a pivotal moment for couples and the Intelligence Unit. Our campaign will spotlight these highlights to attract new viewers, using short-form videos on TikTok and Instagram to showcase romance and grit, driving fans to Peacock and NBC.
In “Demons,” Kim Burgess and Adam Ruzek’s bond strengthens as they navigate a conflict with corrupt Deputy Chief Charlie Reid. A 20-second TikTok clip of Burgess comforting Ruzek after a tense standoff, captioned “Burzek’s love conquers all 💪 #ChicagoPD,” will tug at heartstrings. Season 12, Episode 16 (“Seen and Unseen”), where Burgess solves a mass murder case, highlights her detective skills and Ruzek’s support. A 1-minute YouTube montage of this episode, with Marina Squerciati’s gripping performance, will end with “Stream Season 12 on Peacock.”
The campaign will also tease a potential Voight-Chapman romance, introduced in Season 12, Episode 4 (“The After”). A 30-second Instagram Story of their charged conversation, captioned “Is Voight falling for Chapman? 😱 Watch on NBC,” will spark curiosity. Fan reactions on X, praising the episode’s nuance, will be woven into a thread with #ChicagoPDSeason12, encouraging viewers to share theories. A Spotify playlist, “Demons Vibes,” featuring music from Season 12’s intense scenes, will deepen engagement, promoted via TikTok.
A virtual “Season 12 Rewatch Party” on Peacock will stream “Demons” and “Seen and Unseen,” with live chats hosted by influencers like @NBCChicagoPD. Exclusive behind-the-scenes footage, like Jason Beghe discussing Voight’s growth, will add depth, shared on YouTube. By highlighting Burzek’s devotion and the unit’s gritty cases—like Torres’s undercover work in Episode 1—we’ll appeal to thriller and romance fans.
