The latest retouching project has officially been completed, marking a major milestone in the rollout of a new six-part action-thriller series. With a gripping storyline, world-class cast, and striking creative campaign, this project demonstrates the power of combining narrative tension with bold design execution across multiple platforms.
A Story of Secrets and Survival
At the center of the series is Keeley Hawes, playing a retired assassin who has traded her violent past for the quiet life in sun-soaked Greece. Her peace is shattered when her estranged son—portrayed by Freddie Highmore—unexpectedly arrives at her doorstep. What begins as a fraught family reunion soon escalates into a dangerous game of survival, as mother and son are pulled into a world of high-stakes escapes, fractured loyalties, and secrets too deadly to remain hidden.
The pairing of Hawes and Highmore brings emotional intensity to a genre often dominated by spectacle. While the series promises breathtaking action and international intrigue, at its heart is a story about fractured family bonds and the high cost of trust.
From Concept to Final Delivery
For the creative team, the campaign brief was ambitious: to develop visuals that would not only capture the essence of an action-thriller but also communicate the intimate, emotional stakes of the story. The process began with conceptual design, where early mood boards and tone-setting references explored how to blend sunlit Mediterranean backdrops with the darker undertones of espionage and betrayal.
Once the look and feel were established, the project moved into retouching and composition, where multiple artworks were crafted to highlight different aspects of the narrative. Character-driven close-ups emphasized the tension between Hawes and Highmore, while wider compositions suggested the scale and danger of their world. Careful attention was paid to color grading, with warm tones evoking Greece’s idyllic landscapes contrasted against cooler, shadowed palettes hinting at the violence and secrets just beneath the surface.
Multi-Platform Launch
The campaign was designed to be flexible across digital, social, and traditional media, ensuring maximum reach and consistency. Key arts were produced in multiple formats, each adapted to fit different viewing environments—from cinematic trailers and social media teasers to streaming service thumbnails and homepage takeovers.
The highlight of the campaign is the hero artwork, developed specifically for the UK’s out-of-home (OOH) placements. Towering posters, bus wraps, and large-scale billboards are set to showcase the series’ tense mother-son dynamic, ensuring the show commands attention in high-traffic areas. The bold visuals not only spark intrigue but also give audiences an immediate sense of the emotional and physical journey at the heart of the drama.
A Milestone in Creative Storytelling
By taking the project from initial concept through to final delivery, the team was able to maintain a cohesive vision that aligned perfectly with the show’s tone and ambition. Every retouched detail, every compositional choice, and every platform-specific adjustment served a single goal: to amplify the series’ impact and ensure it stands out in a crowded market.
With production complete and the campaign now live, excitement is building around the series itself. Combining Keeley Hawes’ commanding presence with Freddie Highmore’s emotional range, the show is poised to deliver the kind of storytelling that lingers long after the credits roll. And thanks to the meticulously executed creative campaign, audiences will already be primed for the secrets, suspense, and adrenaline that await.
