The quiet charm of Virgin River doesn’t only captivate Netflix audiences—it’s now inspiring tourism across British Columbia, where the series is filmed.
Fans Flocking to Filming Spots
From the cozy riverside cabin that serves as Mel’s home to Jack’s Bar, many of the series’ locations are real places that fans can visit. Local tourism boards have reported a surge in visitors hoping to experience the magic of Virgin River firsthand.
Economic Impact
Small businesses near filming sites are benefiting from the attention. Cafés, lodges, and shops have all seen increases in customers, some of whom travel internationally after falling in love with the show.
A New Kind of Fan Experience
For many, it’s more than sightseeing—it’s about stepping into the world they’ve watched for years. Fans often describe it as “living inside the show,” making Virgin River one of Netflix’s rare series that transcends the screen to shape real-world travel.
