‘Ghosts’ is one of the most popular comedies. How the quirky CBS series became network TV’s bright spot.

During a time when network television is facing diminishing returns, amid declining ratings and an unusually high number of departing broadcast shows in 2024, there has been one bright spot: CBS’s Ghosts, which returns for a shortened 10-episode Season 3 on Feb. 15.

Based on the popular British comedy, the American version follows a young married couple, Sam (Rose McIver) and Jay (Utkarsh Ambudkar), who inherit a run-down country manor in upstate New York with plans to turn it into a bed-and-breakfast. After Sam nearly dies following an inopportune accident, she gains the ability to interact with the eclectic group of ghosts — all of whom died on the property at some point in history and have called the estate home for years and, for some, hundreds of years.

The main ghost crew consists of eight distinct personalities: Capt. Isaac Higgintoot (Brandon Scott Jones), a closeted Revolutionary War soldier; Alberta (Danielle Pinnock), a Prohibition-era jazz singer; Pete (Richie Moriarty), a cheery but socially awkward troop leader with an arrow through his neck; Trevor (Asher Grodman), a Wall Street bro who died without pants; Flower (Sheila Carrasco), the free-spirited but naive hippie; Thorfinn (Devan Chandler Long), an overly dramatic Viking; Hetty (Rebecca Wisocky), an uptight lady of the manor; and Sasappis (Román Zaragoza), a cynical Indigenous man who’s often the group’s voice of reason.

The characters are so different from one another that, on paper, the puzzle pieces shouldn’t fit as seamlessly as they do. But put the ghosts all in a room together — or any combination of them — and it somehow works. Much of the credit goes to impeccable casting and the actors’ undeniable chemistry with each other.

Described as “charming,” “heartfelt” and “wholesome,” Ghosts established a hopeful world where “silly, spirited escapism” soon became its signature, akin to endearing broadcast ensemble comedies of past (NBC’s Superstore) and present (ABC’s Abbott Elementary).

“In terms of the sincere show or whatever adjectives you want to apply to Ghosts or the comedies that people are watching right now, we just try to write a show that we want to watch,” executive producer and co-showrunner Joe Port tells Yahoo Entertainment. “We like there to be characters that you care about. We want it to be very funny, but we also just want to get invested in the characters and believe that these are real people — as weird as that sounds when we’re talking about dead ghosts. They’re real people with real journeys that they’re going on and we try to treat it as that.”

Their approach to each character — living or dead — has set Ghosts apart and resonated with millions of viewers. While the comedy deals with themes of death, loss and redemption, it does so without trivializing any of the characters’ past experiences and the hardships they may have previously faced.

“We’ve been very fortunate [the reaction has] been very positive. People, in a wonderful way, feel very passionate about the show,” executive producer and co-showrunner Joe Wiseman, who lurks on Reddit to read fan reaction to storylines, tells Yahoo Entertainment. “There’s always posts about, ‘Who’s your favorite [ghost]?’ Then you read the comments and all the ghosts are mentioned. Everyone has someone that they, for some reason, identify with or gel with.”

Another factor playing into Ghosts’ staying power: Families coming together to watch the show every Thursday night — even if the series wasn’t originally intended to inspire multigenerational viewing.

“Very often people will tell me, ‘I watched this with my kids. It’s so hard to find a show that I can appreciate as an adult that my kids can also enjoy,’” Wiseman says. “Everything is very fractured now. It’s hard if you want to be able to enjoy things as a family. Our show does that without being necessarily a family show. Adults can still enjoy it on their own level. We don’t dumb anything down or pull punches.”

As Ghosts kicks off a new season, Port acknowledges a sense of responsibility to maintain the level of creative nuance and poignant optimism that has struck a chord with viewers.

“There are a lot of people who are invested. They know [the show] very well and it presents a lot of fun opportunities because we can do continuing stories and jokes that are calling back to things we’ve done previously,” he says. “You can enjoy the show on an episodic level but for superfans who are very familiar with this show, there is definitely stuff design

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