How ‘All in the Family’ Explains Biden’s Strength Among Seniors
It’s usually a given that Republicans will win voters 65 and over, but that’s not the case in this election. Instead, polls show President Biden close or even ahead among seniors, continuing a steady — and overlooked — trend of Democratic gains among older voters.
Mr. Biden’s strength among seniors might be surprising, but the likeliest explanation is deceptively simple: At every stage earlier in their lives, many of today’s seniors voted Democratic. They just got older.
To understand why, consider Archie Bunker, the working-class “lovable bigot” from the 1970s hit sitcom “All in the Family,” and his TV family.
The show revolved around Archie’s feuds with his 20-something feminist daughter, Gloria, and his liberal son-in-law, Michael, over race, gender and politics. (The existence of a 30-minute-long YouTube video called “Racist Archie Bunker Compilation” — which has nearly two million views — tells you most of what you need to know about the show and his character.)
It’s not unreasonable if Archie is your image of an older voter. As recently as 15 years ago, every single voter over age 65 was born before the end of World War II and came of age before the cultural revolution of the 1960s that shaped the views of many baby boomers voters for a lifetime.
Archie’s generation was the only one that reacted to the 2008 nomination of Barack Obama by shifting right: A higher share of them voted for John McCain in 2008 than for George W. Bush in 2004.
But in 2024, Archie shouldn’t be your image of a senior. Archie would be 100 years old today; his generation, called the Greatest Generation, has almost entirely died. The generation that came after Archie’s — the conservative Silent Generation, who grew up during the popular Eisenhower presidency in the “Leave It to Beaver” 1950s — has mostly died, too. Just 20 percent of the Silent Generation is alive today.
Instead, you may be better off thinking of Michael and Gloria. They are boomers, and they would be in their 70s today.
The show revolved around Archie’s feuds with his 20-something feminist daughter, Gloria, and his liberal son-in-law, Michael, over race, gender and politics. (The existence of a 30-minute-long YouTube video called “Racist Archie Bunker Compilation” — which has nearly two million views — tells you most of what you need to know about the show and his character.)
It’s not unreasonable if Archie is your image of an older voter. As recently as 15 years ago, every single voter over age 65 was born before the end of World War II and came of age before the cultural revolution of the 1960s that shaped the views of many baby boomers voters for a lifetime.
Archie’s generation was the only one that reacted to the 2008 nomination of Barack Obama by shifting right: A higher share of them voted for John McCain in 2008 than for George W. Bush in 2004.
But in 2024, Archie shouldn’t be your image of a senior. Archie would be 100 years old today; his generation, called the Greatest Generation, has almost entirely died. The generation that came after Archie’s — the conservative Silent Generation, who grew up during the popular Eisenhower presidency in the “Leave It to Beaver” 1950s — has mostly died, too. Just 20 percent of the Silent Generation is alive today.
Instead, you may be better off thinking of Michael and Gloria. They are boomers, and they would be in their 70s today.
As a result, today’s seniors bear little resemblance to those from 10 or 15 years ago. Today, Madonna is a senior. So are Ellen DeGeneres and Katie Couric. By Election Day, Magic Johnson will be 65. Even though they may not feel like older voters to you, these boomers are the new seniors.
All together, boomers will make up more than 70 percent of seniors in 2024, up from zero percent when Mr. Obama — himself a baby boomer — won the presidency in 2008.
Boomers have a reputation for being conservative, but they’re more liberal than the voters older than them. The aging of the boomers, along with the dwindling ranks of those even older than the boomers, helps explain the steady Democratic gains among seniors over the last decade.
