GORDON Ramsay is planning to boost his millions by launching books, clothes and merchandise named after his new quiz show Bank Balance.
Gordon, 53, is set to take on a new telly role for ITV – and it has nothing to do with food.
Gordon Ramsay is set to become a gameshow host as part of a major reboot of his British TV career
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Gordon Ramsay is set to become a gameshow host as part of a major reboot of his British TV careerCredit: Getty Images – Getty
We reported at the end of July that the celebrity chef was in talks to become a gameshow host and front a new series.
Now this confirms it, as Gordon himself has applied for the trademark Bank Balance.
He is planning not only on doing the show, but a whole load of merchandise around it.
The Hells Kitchen star is trademarking the show, books, magazines, clothes and video games.
Gordon’s chosen logo for his new quiz show that he’s tradmarked
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Gordon’s chosen logo for his new quiz show that he’s tradmarked
Gordon, 53, is embarking on a new venture outside the world of food
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Gordon, 53, is embarking on a new venture outside the world of foodCredit: PA:Press Association
By protecting the brand he can warn anyone else from using it and take legal action if it’s used without his permission for the next 10 years.
The quiz show is tipped to be all about accumulating money – and it couldn’t be further away from his other ventures including ITV’s Gordon, Gino and Fred: Road Trip and the upcoming BBC1 series, Future Food Stars.
It’s a surprise departure for Gordon, but all part of him rebooting his British TV career after crossing the Atlantic to become a huge star.
A TV insider said: “This is a big, glitzy, prime time project which isn’t his normal type of show, but that’s just the point.
“Viewers would be curious to see how fiery Gordon performs as a gameshow host and tune in to see if he gets frustrated with the contestants in the same way he did with competitors on Hell’s Kitchen.
Ramsay is famous for his intense cooking show Hell’s Kitchen
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Ramsay is famous for his intense cooking show Hell’s KitchenCredit: Getty – Contributor
Gordon will have to keep a lid on his colourful language in new gameshow Bank Balance
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Gordon will have to keep a lid on his colourful language in new gameshow Bank BalanceCredit: Getty Images – Getty
“The creators hope this will be a concept similar to Who Wants To Be A Millionaire? which can be sold around the globe.
“And Gordon’s international profile will certainly help make that easier.”
The idea for Bank Balance has been devised by Gordon’s own production company, Studio Ramsay, which is behind a string of other shows starring the chef.
Gordon has also been on UK screens in ITV’s Gordon, Gino and Fred: American Roadtrip
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Its list of hits includes ITV’s Gordon, Gino and Fred: American Roadtrip, Uncharted for the National Geographic Channel and Matilda And The Ramsay Bunch for the BBC.
But while most of the programmes are documentaries or food-themed, this will be the studio’s first gameshow.
Gordon is the second-richest chef in the world and is known for his colourful choice of words on many TV shows.
