In a surprising turn, Simon Cowell has reportedly signed a lucrative seven-figure deal to promote a mobile phone game, Royal Match. Despite having ditched his own mobile phone to focus more on work and family, Cowell has filmed a commercial for the game, which is set to air in the coming months.
Cowell made headlines when he decided to forgo using a mobile phone entirely, citing that constant notifications and calls were interfering with his productivity and personal life. He reflected on his decision, stating, “I realized it was actually stopping me from working or living properly, so I just turned it off and went a month, then three months, then a year, then two years, then three years. And I love it.”
According to sources speaking to The Sun, Cowell is known for being selective with his endorsements, making this deal particularly noteworthy. “Simon rarely puts his name to anything for advertising, but the offer for this was too good to turn down,” the source revealed.
With this move, Cowell not only diversifies his portfolio but also aims to make the incessant Royal Match ads less annoying for users
