Last week our sister magazine Sandwich hosted a star-studded party with world famous chef Gordon Ramsay to celebrate their eighth issue. The Chef’s Special edition, guest edited by Ramsay launched in January.
Inspired by the infamous meme he created on the Late Late Show with James Corden, and shot in the kitchen of his Los Angeles home by Brian Bowen Smith, the special edition Sandwich cover sees Gordon Ramsay ‘Idiot Sandwiching’ himself for the first time in print.
The magazine’s Chef’s Special theme takes a deep dive into Gordon’s relationship with meme culture, how cheffing has changed since he started out, and how his love of sandwiches has led to his new ‘Idiot Sandwich’ show. Gordon asked the world’s leading chefs, including Thomas Keller, Paul Ainsworth, Christina Tosi and Grant Achatz, what sandwiches they make in their break while at work. The issue also features classically trained chef and social media star Olivia Tiedemann’s first print interview and photoshoot.
The partnership between Gordon Ramsay and Sandwich promoted his new food show, ‘Idiot Sandwich’, an all-new sandwich competition series hosted by Ramsay himself and inspired by his wildly popular meme. Featuring an array of social media creators such as Albert Can Cook, Owen Han, Sydney Morgan and more, each episode sees three contestants go head to head to create a sandwich they think will take the internet by storm, in just 20 minutes – with the added pressure of being judged by Gordon.
At the event, held at Gordon’s Pizza East restaurant Ramsay launched his very own Idiot Sandwich to a packed out house of some of London’s best culinary creatives. Showtime Photo Booth was in attendance capturing the fun with their Open Air Photo Booth.
Ramsay’s Idiot Sandwich, which is being sold at the chef’s Bread Street Kitchen restaurant was Sandwich’s Sandwich of the Week this week and features braised short rib, melted cheddar, confit mushrooms and spiced tomato chutney. The sandwich was served to guests at the launch event including Real Housewives star Lisa Vanderpump. Photographer Ellie Ramsden was present to capture all the action.
