CBS has long been a powerhouse in television, especially when it comes to attracting large audiences. During big NFL weekends, the network gets an unparalleled opportunity to showcase some of its biggest upcoming shows to millions of viewers. As the NFL season ramps up, CBS took advantage of this massive stage by offering sneak-peeks into some of their most anticipated series—Young Sheldon and So Help Me Todd. These two shows are not only getting attention for their intriguing premises and beloved casts but also for the way CBS is strategically using NFL broadcasts to give them a major push.
If you’re a fan of great TV and the thrill of the NFL, you probably don’t want to miss these sneak peeks. In this article, we’ll take a deep dive into what these shows are about, how CBS is leveraging the NFL to promote them, and what viewers can expect from these upcoming seasons.
Why CBS Is Using NFL Weekends to Boost Young Sheldon and So Help Me Todd
The NFL holds a special place in television programming, often drawing millions of viewers each week. For CBS, this represents a goldmine—a perfect chance to promote their content to a large, captive audience. The idea of sneak peeks during NFL weekends is a smart one, allowing CBS to showcase new and returning shows at a time when eyeballs are already on the screen.
The NFL has long been a dominant force in television ratings, making it a no-brainer for networks like CBS to leverage this time slot to attract attention to their upcoming series. By offering sneak peeks, the network is hoping to hook viewers before the season premieres, building anticipation and excitement around these shows. Young Sheldon and So Help Me Todd were two of the shows that CBS put front and center, giving viewers a glimpse of what they can expect in the coming weeks.
Young Sheldon: A Sneak Peek That Gets Viewers Excited
Young Sheldon, the popular spinoff prequel to The Big Bang Theory, has become a fan favorite ever since it first aired in 2017. The show follows the early life of Sheldon Cooper (played by Iain Armitage), the eccentric genius who would later become one of the most iconic characters in TV history. The show has been lauded for its charming portrayal of Sheldon as a young boy, as well as the warmth of his family dynamics.
During NFL weekends, CBS offered sneak peeks into the new season of Young Sheldon. These previews gave fans a closer look at what’s in store for Sheldon and his family, along with some intriguing hints about the direction of his character’s development. Given the success of The Big Bang Theory and its massive following, Young Sheldon has a built-in fanbase that CBS is eager to tap into. These sneak peeks were an opportunity for the network to remind fans of why they love the show and to entice new viewers to tune in.
So Help Me Todd: A New Show, New Energy, and a Fresh Sneak Peek
On the other hand, So Help Me Todd is a fresh face on CBS’s programming lineup. This legal drama stars Skylar Astin as Todd, a talented but troubled private investigator who teams up with his high-powered attorney mother, Margaret, played by Marcia Gay Harden. The show’s premise, blending crime-solving with family dynamics, has intrigued audiences and created a buzz around its debut.
CBS used its NFL weekend sneak peek to give viewers a first taste of So Help Me Todd, showcasing the chemistry between the lead characters and teasing the kinds of cases they will take on in future episodes. The sneak peek highlighted the show’s mix of humor, drama, and heart—appealing to a broad audience who may enjoy both procedural shows and family-centered narratives.
By airing a sneak peek of So Help Me Todd during these high-profile NFL broadcasts, CBS aimed to introduce a fresh show to a larger audience, hoping to generate buzz and build momentum for its premiere. Given that the show features established stars like Harden and Astin, it’s clear that CBS is banking on their star power to help draw in viewers.
The Power of NFL Weekends: Why CBS Chooses This Time Slot
NFL weekends offer CBS a prime opportunity to showcase its programming in front of millions of viewers. With each NFL game drawing an enormous number of eyeballs, these broadcasts are an ideal time to release sneak peeks of upcoming shows. The network can reach a vast and diverse audience, including both sports fans and casual TV viewers, maximizing the potential for exposure.
During these weekends, CBS capitalizes on the high ratings to introduce its biggest shows—whether they’re returning hits like Young Sheldon or new ventures like So Help Me Todd. Since NFL games are often unpredictable, with viewers tuning in for both the action and the commercials, it gives CBS a chance to keep viewers engaged during breaks by showing sneak peeks, behind-the-scenes clips, and teasers. It’s a win-win situation that benefits both the network and the audience, ensuring that viewers are excited and ready for what’s next.
Reaching Sports Fans and TV Lovers Alike
One of the greatest advantages of using NFL broadcasts to promote shows is that it reaches two key demographics: sports fans and general TV watchers. Sports fans, especially those who regularly tune in for NFL games, are likely to enjoy a wide range of TV programming. By showing sneak peeks of shows during halftime or between plays, CBS is able to engage viewers who may not have previously considered watching Young Sheldon or So Help Me Todd.
Additionally, the combination of humor, family drama, and heart in both shows makes them appealing to a broad audience, including sports fans who may be drawn in by the lighthearted nature of Young Sheldon and the thrilling mystery-solving elements of So Help Me Todd. By airing these sneak peeks during such a high-profile event, CBS is casting a wide net, hoping to reel in as many viewers as possible.
What to Expect from Young Sheldon and So Help Me Todd in the New Season
Now that CBS has given us a sneak peek into what’s coming up, let’s take a closer look at what viewers can expect from both shows in the new season.
Young Sheldon: A Closer Look at Sheldon’s Growth
Young Sheldon has always been about exploring the formative years of one of TV’s most brilliant—and socially awkward—characters. As Sheldon matures, fans can expect to see him navigate new challenges in his academic and social life. The upcoming season promises more exploration of Sheldon’s family dynamics, especially as he grows closer to his siblings and continues to butt heads with his mother. The sneak peeks have hinted at some major character developments, including Sheldon becoming more aware of his own quirks and learning to relate to those around him in a deeper way.
So Help Me Todd: A Mix of Family Drama and Crime-Solving
So Help Me Todd is shaping up to be an exciting new addition to CBS’s lineup. The sneak peek revealed a great deal about the show’s tone, mixing intense crime-solving moments with heartfelt family drama. Viewers can expect Todd and Margaret to face off not just in legal battles, but in their personal relationship as mother and son. The show’s balance of mystery, humor, and family dynamics will likely make it a standout for fans of procedural dramas who also enjoy character-driven storytelling.
Conclusion: CBS Makes the Most of NFL Weekends
By using the NFL weekends to air sneak peeks of Young Sheldon and So Help Me Todd, CBS is capitalizing on a prime opportunity to draw in millions of viewers and create buzz for its upcoming seasons. The sneak peeks not only give fans a taste of what’s to come but also introduce these shows to a wider audience. With Young Sheldon continuing its successful run and So Help Me Todd poised to make its mark, CBS is clearly tapping into the power of the NFL to build anticipation for what’s ahead.
FAQ
Q: Will So Help Me Todd be renewed for a second season?
A: While there’s been no official word yet, So Help Me Todd has generated a lot of buzz, and its intriguing premise coupled with strong performances by its cast gives it a good shot at renewal. Fans will have to wait for CBS to make an announcement.
Thanks for reading! If you loved this article, don’t forget to share it with your fellow TV and sports fans, and stay tuned for more updates on your favorite shows.
