Bridgerton Season 3, Part 2—starring Nicola Coughlan and Luke Newton—is dominating Netflix, and new data suggests online hype is helping fuel Season 3’s success.
Of course, the easy answer to why Bridgerton Season 3, Part 2 is trending as the No. 1 series on the streamer a day after its Thursday release is viewer loyalty.
According to Netflix’s All-Time Most Popular TV Shows chart as of June 9, Season 1 of the steamy period drama is No. 4 on the Top 10 titles listed on the chart with 113.3 million views, which equates to 929.3 million viewing hours. Bridgerton Season 2, meanwhile, holds the No. 9 spot on the list, with 93.8 million views, which equates to 797.2 million viewing hours.
With all episodes combined, Bridgerton Season 1’s runtime is 8 hours, 12 minutes, while Season 2 is 8 hours, 30 minutes.
Naturally, viewer loyalty means viewer hype, so when it came to compiling data for Bridgerton Season 3, Sprout Social marketing platform Tagger tracked online influencer data to gain insight into the success of top Bridgerton campaigns.
In terms of social media engagement, Sprout Social—a social media analytics company—reported that a pair of social media campaigns performed extraordinarily well in comparison to industry standards.
According to the Sprout Social data, a brand collaboration with Ruggable on TikTok—where a woman readies her home in Bridgerton-like fashion in anticipation of Season 3—had 5.3 million views and saw a 122.27% engagement rate, Sprout Social reported. The engagement rate far exceeds the 0.41% industry benchmark, the company said.
In addition, the Sprout Social data indicated that a Bath & Body Works Instagram reel—which highlights a Bridgerton-themed party with period costumes and a classically-imbued atmosphere—nabbed 119,000 likes and a .65% engagement rate in comparison with the .05% industry benchmark.
Social Media Mentions For ‘Bridgerton’ Season 3 Are Also Huge
Bridgerton Season 3 also seems to be benefitting from good old-fashioned word of mouth—via social media—of course.
Sprout Social has been monitoring social media since Season 3 Part 1’s launch on May 16. As such, the company noted that Season 3 has had 2.55 million social media mentions and 13.3 billion potential impressions.
In addition, on May 17—the day after Bridgerton Season 3, Part 1’s premiere on Netflix—the Sprout Social data indicated that there was a 253% increase in conversation volume compared to the daily average. Also, the data indicated, the Bridgerton Season 3, Part 2 trailer release on June 3 had a 146% increase in mentions compared to the prior Monday.
Whatever social media campaigns or conversations are happening—along with Netflix’s marketing efforts including advertisements, press junkets, talent talk show appearances and the like—the results are pointing to a hugely successful run-up to Bridgerton Season 3, Part 1. In all likelihood, Part 2 will enjoy the same.
According to Netflix’s most recent Top 10 Global TV Shows chart, Bridgerton Part 1 has been in the Top 10 for four weeks, amassing 6.7 million views, which equates to 18 million hours viewed. Not surprisingly, Bridgerton Season 3, Part 1 debuted at No. 1 on the Netflix global TV chart only days after its debut.
Of course, a little critical love never hurts a show or a movie. To date, Bridgerton Season 3 has an 84% fresh rating from Rotten Tomatoes critics, while viewers on the site have given the season a 75% “fresh” Audience Score based on 500+ ratings.
Don’t be shocked if Bridgerton Season 3 Part 2 makes a huge debut on the global chart next week.
According to Sprout Social, the data for Bridgerton Season 3 was gathered from May 16 to June 13 with searches of Bridgerton or #bridgerton or Whistledown or @bridgerton across five social media networks. The social media networks searched were X (formerly known as Twitter), Facebook, YouTube, Reddit and Tumblr, the social media analytics company noted.
All three seasons of Bridgerton are streaming exclusively on Netflix.
