Boots has released its Christmas advert – with a star from Netflix hit Bridgerton taking centre stage.
The firm’s festive marketing campaign, called ‘The Christmas Makeover’, stars Adjoa Andoh as Mrs. Claus in a wonderland of Boots beauty. It follows Adjoa as she leads her trusty squad of beauty elves in her Christmas “Werkshop” – ‘werk’ is slang for ‘work it’ or being ‘fierce’, reminding viewers that Boots has a present for every kind of beauty enthusiast.
Viewers will see her take charge while Santa Claus sleeps, helping to fulfil every Christmas wish list with products from Boots. Mrs Claus’s ‘Werkshop’ is full of gifts from viral beauty brands including Bubble, e.l.f, Sol de Janerio, and Laneige.
The wide range of gifts are also represented in the different beauty elves’ looks, from ‘vamp’ and glam to every style in-between, showing there’s a beauty gift for everyone. The advert culminates with Mrs. Claus triumphantly satisfied with her work, commenting “You thought it was all him?” adding a playful end to the film and giving a nod to the people who make Christmas magical.
Alongside Adjoa, the film also features two renowned beauty social media influencers, who work with Boots on an ongoing basis, @soph and @snatchedbywill, both helping Mrs. Claus by testing all the amazing Boots beauty products as her trusty ‘elf-fluencers’.
Speaking about her experience filming the campaign Adjoa, who plays Lady Danbury in the Regency romance series, said: “How beauty can make you feel and how it shapes your identity is very important to me, so when Boots asked me to be a part of their festive campaign and play the vital and often under-valued role of Mrs. Claus, I was thrilled.
“The creative brilliantly shows how beauty can help us feel empowered and fabulous. It can lift your spirits in minutes
Pete Markey, chief marketing officer at Boots said: “As the UK’s favourite beauty retailer, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, while also recognising the unsung powerhouses who make Christmas so special.
“This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.”
Boots, which was founded in 1849 in Nottingham by herbalist John Boot, is currently marking its 175th anniversary year. During the past 12 months, it has expanded its product offering further by launching another 55 new beauty brands in stores and online.
This year, festive gifts start from as little as £1, while 50% of the Boots seasonal gift range is priced at £10 or less. The 2024 Boots Christmas advert will air for the first time today at 8am on Boots social media channels and then at 9.30pm during Until I Kill You, on ITV1.
Over the past two weeks, a number of retailers have brought out their much-anticipated Christmas adverts, including Sainsbury’s, Aldi, Asda and Morrisons.
