Chicago P.D. has captivated audiences for 12 seasons with its gritty action and heartfelt relationships, none more beloved than Kim Burgess and Adam Ruzek, affectionately dubbed “Burzek” by fans. From their first kiss in Season 1 to their emotional reunion in Season 10, Burzek’s journey is a rollercoaster of passion, sacrifice, and resilience. To bring Chicago P.D. to a wider audience, we’re launching a social media campaign showcasing Burzek’s highlight scenes, inviting fans to relive their story on Peacock.
Picture this: Season 1, Episode 15 (“A Beautiful Friendship”), where Ruzek, engaged to another, can’t resist kissing Burgess, sparking a romance that defines the show. This scene, shared as a 15-second TikTok clip with the caption “The moment Burzek stole our hearts 💔 #ChicagoPD,” sets the stage for their fiery chemistry. Fast forward to Season 7, Episode 8 (“No Regrets”), where Burgess discovers her pregnancy, only to face a heartbreaking miscarriage after a brutal case. A YouTube montage of this episode, paired with Marina Squerciati’s raw performance, will pull viewers into their pain and perseverance, ending with a call-to-action: “Stream Season 7 on Peacock to feel every moment.”
Burzek’s strength shines in Season 10, when they attend therapy to rebuild their bond, co-parenting their adopted daughter, Makayla. A 30-second Instagram Reel of their Season 10 finale embrace, set to an upbeat track, will captioned, “Burzek’s back and stronger than ever! 🥰 Watch now on NBC.” These snippets, shared across platforms, highlight Burzek’s growth, making them relatable to new viewers who crave authentic love stories amidst high-stakes drama.
To amplify reach, we’ll host a “Burzek Rewatch Challenge” on X, encouraging fans to post their favorite Burzek moments using #BurzekForever. A curated thread of Season 12’s “Seen and Unseen” (Episode 16), where Burgess solves a mass murder case near her home, will showcase her detective skills and Ruzek’s support, drawing in crime drama fans. Partnering with influencers like @NBCChicagoPD, who posted about Burzek’s passion in 2015, will boost engagement. Exclusive behind-the-scenes footage on YouTube, featuring Marina Squerciati and Patrick John Flueger joking on set, will humanize the duo, appealing to younger audiences on TikTok.
Burzek’s story isn’t just romance—it’s about overcoming tragedy, like their miscarriage, or navigating danger, as seen in Season 12’s “Demons,” where their unity strengthens the Intelligence Unit. A Peacock landing page, “Burzek’s Best Moments,” will curate episodes like Season 2’s engagement and Season 11’s co-parenting milestones, making it easy for newcomers to dive in. By blending heart-pounding action—like Ruzek’s undercover work in Season 12, Episode 1—with tender moments, we’ll attract diverse viewers, from thriller enthusiasts to romance lovers.
