Chicago P.D. thrives on high-stakes action, and its couples—like Burzek and Upstead—bring heart to the chaos. Our campaign will use action-packed highlight scenes to showcase their love and teamwork, reaching new viewers via YouTube trailers and Instagram Reels, promoting the show on Peacock and NBC.
Season 12, Episode 1, sets the tone with Ruzek and new officer Kiana Cook under fire during a bust. A 15-second TikTok clip of Ruzek shielding Burgess, captioned “Burzek fights as one! 🚔 #ChicagoPD,” will thrill action fans. Upstead’s Season 10 finale, where Upton escapes a serial killer’s trunk, is another gem. A 2-minute YouTube trailer will blend this chase with their tender reunion, ending with “Stream Season 10 on Peacock.” These scenes highlight the couples’ ability to love fiercely amidst danger.
Season 5’s “Home” (Episode 3) shows Upstead’s early chemistry during a car chase explosion. A 30-second Instagram Reel, captioned “Upstead’s sparks fly in action! 💥 Watch on NBC,” will draw in adrenaline junkies. Fan engagement will spike with a “Best Action Couple” poll on X, pitting Burzek against Upstead, using clips from Season 7’s “Lines” and Season 2’s “Disco Bob.” Posts from @NBCChicagoPD, like their 2015 Burzek teaser, will inspire fan posts with #ChicagoPDAction.
A Peacock marathon, “Couples in Crisis,” will stream action-heavy episodes like Season 3’s “Start Digging,” where Burzek faces a kidnapping. Behind-the-scenes clips of stunt training, shared on TikTok, will showcase the cast’s dedication, appealing to younger viewers. By blending heart-stopping action with romantic loyalty, we’ll attract a diverse audience, from crime drama fans to romance enthusiasts.
