In a recent interview, Alexi Hawley, the creator and showrunner of the hit series The Rookie, shared insightful perspectives on how broadcast television is experiencing a resurgence among younger viewers.
Hawley revealed that a significant portion of the show’s audience now includes viewers as young as 13 to 15 years old—an unexpected but welcome shift for a medium that was once considered outdated among Gen Z. According to Hawley, this trend signals a broader transformation in how young people are consuming and connecting with traditional broadcast content.
🧠 Why Are Younger Audiences Returning to Broadcast TV?
Hawley attributes this growing interest to a few key factors. First, the storytelling format of broadcast TV—structured, character-driven, and emotionally resonant—provides a sense of familiarity and engagement that many streaming shows lack. “There’s something about a show you can grow with,” he noted, referencing the emotional journey of The Rookie’s characters as a hook for viewers of all ages.
Secondly, accessibility plays a major role. Broadcast TV is still widely available and easy to watch without subscriptions or exclusive paywalls, making it a convenient option for teens and families alike.
Another element is representation. Hawley emphasized that The Rookie features diverse characters and real-world themes, which allow younger audiences to see themselves reflected on screen. This level of relatability builds loyalty and fosters deeper viewer connection.
📈 What This Means for the Future of Television
Hawley believes the key to retaining young audiences lies in storytelling that respects their intelligence and emotional depth. “Young viewers are smart. They want stories that matter,” he said. He also suggested that as long as broadcast networks continue to evolve, take risks, and embrace inclusivity, they’ll remain culturally relevant—even in a streaming-dominated world.
The Rookie’s success is a testament to the enduring power of compelling storytelling—regardless of platform. It also hints at a future where broadcast and streaming coexist, each serving unique audience needs.
