Jane Fonda and Mariska Hargitay have once again used their star power to support a meaningful cause—this time, lending their voices to Pomellato’s International Women’s Day (IWD) campaign. The luxury jewelry brand’s initiative is more than just an ad; it’s a bold statement on female empowerment, equality, and resilience.
With two Hollywood icons at the forefront, this campaign is making waves across social media, sparking conversations about gender equity and the importance of uplifting women worldwide. But what makes this campaign so powerful? Let’s break it down.
Pomellato’s Commitment to Women’s Empowerment
A Legacy of Advocacy
Pomellato has a long history of supporting women’s rights and gender equality. Since 2018, the brand has used International Women’s Day as an opportunity to highlight female leaders, activists, and changemakers.
More Than Just Jewelry
Pomellato’s message extends beyond its exquisite jewelry. It’s about using luxury as a platform for change, reminding the world that true beauty lies in strength, resilience, and solidarity among women.
Why Jane Fonda & Mariska Hargitay Are the Perfect Ambassadors
Jane Fonda: A Lifelong Activist
Jane Fonda has been an outspoken advocate for women’s rights for decades. From her protests in the 1960s to her more recent climate activism, she has always used her influence to fight for justice. Her involvement in Pomellato’s campaign aligns perfectly with her passion for empowering women.
Mariska Hargitay: Champion for Survivors
Mariska Hargitay, best known for her role in Law & Order: SVU, has dedicated much of her career to advocating for survivors of domestic violence and sexual assault. Through her Joyful Heart Foundation, she has provided support for countless women in need.
Inside the 2025 Pomellato IWD Campaign
The Powerful Message
The campaign focuses on women’s strength, independence, and the need for gender equality. Both Fonda and Hargitay deliver compelling statements about the importance of standing together and lifting each other up.
The Visual Impact
The campaign’s visuals are striking, featuring Fonda and Hargitay in a minimalist, empowering setting. The emphasis is on their words, expressions, and the bold Pomellato pieces they wear—symbols of strength and elegance.
The Social Media Buzz
Going Viral on Instagram & TikTok
The campaign has already gained massive traction on social media, with fans and activists praising Pomellato’s dedication to women’s empowerment. Hashtags like #PomellatoForWomen and #IWD2025 are trending, sparking important conversations.
Celebrities & Influencers Join the Movement
Other high-profile figures, from actresses to fashion influencers, have shown support, sharing their own messages of empowerment alongside the campaign.
How This Campaign Aligns with Today’s Feminist Movement
Bridging Generations
By featuring Jane Fonda, a veteran activist, and Mariska Hargitay, a modern-day champion for women, Pomellato connects different generations in the fight for equality.
Addressing Key Issues
The campaign doesn’t just celebrate women—it challenges the status quo, calling attention to gender disparities in leadership, pay, and representation.
The Role of Luxury Brands in Social Change
Using Influence for Good
Luxury brands have a massive global reach. When companies like Pomellato use their platform for advocacy, they bring critical social issues to the forefront.
Beyond Tokenism
Unlike brands that simply release one-off statements, Pomellato consistently backs its campaigns with real action, from funding women’s initiatives to promoting diverse voices.
The Future of Women’s Empowerment Campaigns
Will More Brands Follow Suit?
With the success of Pomellato’s IWD initiatives, other luxury brands may take note and start using their influence to support meaningful causes.
The Growing Power of Female-Led Movements
As more women take leadership roles in fashion, entertainment, and activism, expect to see more campaigns that prioritize empowerment over mere aesthetics.
Conclusion
Pomellato’s International Women’s Day campaign, featuring Jane Fonda and Mariska Hargitay, is more than just an advertisement—it’s a movement. By bringing together two powerful voices in the fight for gender equality, the brand has created a campaign that resonates with women everywhere.
This initiative serves as a reminder that true luxury isn’t just about gold and diamonds—it’s about empowerment, representation, and making a difference.
