Jeremy Clarkson may soon be known as “Mr Fungi” after spawning another food boom, this time in mushrooms.
After growing Lion’s Mane mushrooms in a makeshift brick bunker on Clarkson’s Farm, there’s been a 450 per cent jump in Google searches for the product.
Research has shown that eating this type of mushroom can help increase cognition, boost health and focus.
In the Amazon show, Clarkson’s girlfriend Lisa Hogan suggests dehydrating and blending them in powder to sell as supplements.
She says: “I put it in my coffee every morning and it’s like spearmint going through my whole head, your whole mind opens up and you’re really clear thinking. It’s amazing.
“Everyone who’s anyone takes lion’s mane,” she adds.
In the end, his Diddly Squat Farm Shop failed to satisfy the relevant health and safety regulations but the publicity produced a spike in interest.
Along with a jump in Google searches, separate Ocado data showed searches for Lion’s Mane mushrooms rocketed by 482 per cent in a week.
It’s been one food success after another.
Pork sausages enjoyed a jump in popularity after Clarkson introduced pigs.
Ocado said M&S Select Farms British 12 Free Range Pork Chipolatas had spiked by 134%, M&S Select Farms British 6 Free Range Pork Sausages had gone up 108%, while The Black Farmer Wiltshire’s Cured Bacon – Smoked had increased by 56%.
Ocado Retail’s produce trading manager Martha Springham said shows like Clarkson’s Farm “showed consumers just how hard Britain’s farmers work”.
Not everything has worked.
Clarkson issued a warning during the last series that his Hawkstone Cider might explode.
He said on X: “There’s been a massive cock up and as a result, there’s a very slim chance some of our Hawkstone CIDER bottles might, there’s no easy way of saying this, explode.
“Really sorry about this but on the upside, the beer is fine and still delicious.”
A fourth series of Clarkson’s Farm is filming.
