The Red Woman, who could theoretically bring people back from the dead, just happening to be back at Castle Black was too coincidental to be noticed. The fact that Kit Harrignton was photographed keeping his trademark long hair even after supposedly being killed off offered more hints. However, the showrunners decided to ignore the fandom’s insistence and act as though the death was permanent. Harington even commented to say that he had been told he was definitely dead (via EW).
Despite the fact that the Game of Thrones fandom had no doubts Jon would be resurrected, the show continued to act as though it was all a big surprise, but there was a sense that the show was patronizing fans rather than trying to hide the secret. Game of Thrones would have been better off treating Jon’s death similarly to the Marvel Cinematic Universe’s treatment of Thanos’ snap in Avengers: Infinity War. Everybody knew that the heroes Thanos sent away with the Blip would return somehow, and Marvel Studios didn’t pretend otherwise — the hype was in finding out how.
Game Of Thrones Season 8 Didn’t Justify Jon’s Death Fakeout
Jon Played A Surprisingly Unimportant Role In The Final Season
Jon Snow’s death being permanent was an unconvincing narrative development, but what’s worse is that the Game of Thrones ending did nothing to justify the death fakeout. Despite the love of the show for much of its run, the final season of Game of Thrones was heavily criticized. One of the major complaints was the rushed feeling of the final season that failed to wrap up storylines in a satisfying way and Jon Snow’s resurrection arc was one of them.

While many viewers expected Jon would be the one to take down the Night King or possibly sit on the Iron Throne in the end, his fat was never guaranteed. However, the real crime of Jon Snow in season 8 of Game of Thrones was just that he didn’t do anything. The show always liked to subvert expectations and the idea of Jon not being the hero everyone thought he was destined to be was interesting. However, the way they went about it was to make him a passive character.
Jon Snow sits by and watches chaos unfold, reacting far too late when he killed Daenerys, and making it feel like his purpose in being resurrected was meaningless.

Jon’s Return From Death Has To Mean More In The Books
Martin’s Remaining Books Can Explore The Toll Of Jon’s Resurrection
Jon Snow’s death in Game of Thrones did a lot of damage to that character, especially in the way the rest of the series handled his arc. While there is some chance of the Jon Snow spinoff finding a way to undo some of that damage, the only real way to redeem Jon Snow’s death is through George R. R. Martin’s books.

To date, the last moment of Jon in the books was his assassination in A Dance with Dragons. Of course, the show has now confirmed that Jon still has a role to play in the story and that the books will have to revive him as well, it can mean a lot more in the books.

The show has never been as interested in the prophecies of Martin’s books, from the Prince That Was Promised to the Valonqar prophecy. Jon’s resurrection surely will play into the idea of him being the Prince That Was Promised as Martin has laid the groundwork quite convincingly already. Likewise, the author will surely put more weight on the importance of Jon’s parentage than the show did, meaning that Jon’s return will have more to it.
Most interesting will be how Jon’s resurrection changes him. The show glossed over the fact that this character came back from the dead far too easily, offering no consequences. However, the books have hinted that there is a heavy toll that must be paid. Berric Dondarrion was resurrected several times in the books, and he admits he loses part of his humanity each time.

Likewise, Catelyn Stark is resurrected as Lady Stoneheart, becoming an emotionless killer. Perhaps the books will show Jon losing some of his honor when he returns, making those choices in the later seasons of Game of Thrones make more sense.