The Birth of Senses Wines
Long before Fire Country lit up TV screens, Max Thieriot was quietly building a second career—this time, not in front of a camera, but in the vineyards of Sonoma County. Along with two childhood friends, Max co-founded Senses Wines, a premium wine label that has grown to national acclaim.
Founded in 2011, Senses Wines started as a passion project but quickly turned into a serious business. With a focus on Pinot Noir and Chardonnay, the brand reflects Max’s deep ties to his Northern California roots.
A Business Tied to His Identity
Max isn’t just a name on the label. He’s involved in the vision, branding, and promotion of the winery. The land itself is meaningful—Senses Wines sources grapes from vineyards the trio explored as kids. For Max, it’s not just about wine—it’s about preserving a legacy and sharing it with the world.
His celebrity status helps, but Max insists the wine must speak for itself. Critics have praised Senses Wines for its quality, craftsmanship, and commitment to sustainable farming.
Hollywood Meets the Tasting Room
While managing his acting and directing career, Max has made sure to keep Senses Wines thriving. The brand has been featured in high-end restaurants, wine publications, and even made appearances in social media posts by fellow actors.
This crossover has given the label a unique identity: luxurious yet personal, artisanal yet accessible. It’s a rare example of a celebrity brand that actually holds weight in a serious industry.
Lessons from the Vineyard
Max says working in the wine industry has taught him patience, resilience, and the value of long-term thinking—all qualities that he brings back into his acting and directing. The slow, seasonal rhythm of winemaking offers a counterbalance to the fast-paced demands of Hollywood.
It’s also a way for him to stay grounded. Whether on a film set or among the grapevines, Max continues to build a career that blends art, business, and passion.
Conclusion: A Star with Depth and Vintner Vision
Max Thieriot isn’t just an actor or director—he’s a true multi-hyphenate, blending his love for storytelling with a commitment to the land that raised him. In both wine and film, he focuses on quality, authenticity, and legacy—a rare combination that sets him apart.
