Netflix has rolled out an exciting new feature called Moments, designed to enhance how users interact with their favorite scenes from shows and movies. Launching on the iOS app today, with Android support coming soon, Moments allows subscribers to easily save, rewatch, and share their most beloved moments from the streaming platform.
With this feature, users can bookmark a scene while watching on their phone, saving it directly to their My Netflix tab for easy access later. Plus, sharing is a breeze—members can post their favorite scenes on social media platforms like Instagram and Facebook, making it simple to engage with friends over must-see content. Netflix has promised even more features in the future to enhance the sharing experience.
To celebrate the launch of Moments, Netflix is debuting a new marketing campaign titled “It’s So Good,” featuring stars like Giancarlo Esposito, Simone Biles, and Cardi B sharing their own favorite Netflix scenes.
Netflix’s Chief Marketing Officer, Marian Lee, explained, “You know that feeling when a scene, character, or line from a show or movie just sticks with you? You can’t help but text your friends, ‘You have to watch this, it’s so good!’ Our new campaign celebrates those unforgettable moments and the excitement they bring.”
Esposito echoed this sentiment, highlighting the connection between powerful stories and their audiences. “When a story resonates, it captivates everyone, and that passion continues to grow.”
Simone Biles added, “When I get hooked on a story, I dive deep. I’m just like everyone else, needing to discuss those incredible scenes.”
With Moments, Netflix aims to foster a stronger community around its content, encouraging fans to share what they love most.
