Since its launch in 2018, Kim Kardashian‘s SKIMS brand has enlisted some A-list talent to front its viral campaigns—and even collaborated with Fendi. From supermodel veterans like the OG Victoria’s Secret angels and the White Lotus cast to music legends like Lana Del Rey and Cardi B, the cult-favourite lingerie label knows a star when they see it, so it’s no surprise who they’ve tapped for their latest collection: Nicola Coughlan.
Just days after part two of Bridgerton‘s third season dropped—which follows Coughlan’s character, Penelope Featherington’s quest for love in Regency-era England—the Irish actress stuns in the new campaign for SKIMS’ ‘Soft Lounge’ range.
With an ultra-ethereal effect, photographer Elizaveta Porodina captured Coughlan looking angelic, surrounded by exotic florals, rocking various iterations of its shapewear dresses.
“I’m so honoured to be in SKIMS’ latest campaign!” Coughlan said in a press release attached to the reveal. “I’ve been a fan of SKIMS since the beginning. It’s been my on-set lounging outfit since day one. I love that it’s a brand that makes everyone look and feel amazing.
“The Soft Lounge styles are incredibly flattering, comfortable, and so soft, and so beautiful. Whether I’m wearing them at home or on set, I always feel incredible in SKIMS.”
Kardashian also shared her excitement over casting Coughlan in a statement.
“Everyone knows I’ve been a huge fan of Nicola and Bridgerton since the beginning, so for her to star in our Soft Lounge campaign is a full-circle moment!” she wrote. “Nicola is such an inspiration on screen and beyond, and she really brought the campaign to life with her undeniable beauty and energy.”
