ABC’s multiplatform ratings provide a much clearer picture of how its scripted series truly perform beyond overnight numbers. While live same-day ratings still matter, they no longer capture the full scope of audience engagement. With delayed viewing, DVR playback, Hulu streaming, and digital platform consumption factored in, shows like The Rookie, Will Trent, and 9-1-1 often see significant audience growth.
Traditional overnight ratings measure viewers who watch live or within the same day. However, many viewers now prefer to stream episodes within three to seven days after airing. As a result, Live+3 and Live+7 ratings frequently show substantial increases compared to initial numbers. Multiplatform data combines these delayed figures with streaming views, offering a more comprehensive measurement of performance.
9-1-1 remains ABC’s strongest overall performer. The series already posts solid live ratings, and when streaming numbers are added, its total audience expands even further. It consistently leads among ABC dramas in overall reach and performs particularly well in the key 18–49 demographic once delayed viewing is included. This makes it one of the network’s most reliable anchors.
The Rookie tells a slightly different story. While its overnight ratings can appear modest compared to other network hits, the show benefits significantly from streaming. Hulu viewership and delayed playback boost its numbers considerably. In fact, it often records one of the largest percentage gains between Live+Same Day and Live+7 metrics. This strong digital presence plays a major role in sustaining the series’ long-term success.
Will Trent may not generate the same headlines as 9-1-1, but its multiplatform performance demonstrates impressive consistency. The show steadily grows in delayed ratings and maintains a loyal audience across both broadcast and streaming platforms. Its stability makes it a valuable part of ABC’s lineup.
The broader trend is clear: streaming acts as an equalizer. Shows that might look average based solely on overnight ratings can become far more competitive once digital audiences are counted. Younger viewers in particular are more likely to watch via Hulu or on-demand services rather than live television.
For renewal decisions, networks increasingly evaluate total multiplatform performance rather than just overnight ratings. Factors such as audience growth in Live+7, demographic retention, and streaming engagement now carry significant weight.
In today’s television landscape, same-day numbers are only part of the equation. When streaming is factored in, ABC’s lineup looks stronger and more competitive than overnight ratings alone might suggest.
