NEW YORK (AP) — The list of memorable characters and personalities who entered popular culture through cable television is long: Honey Boo Boo. Tony Soprano. Lizzie McGuire. Don Draper. Jon Stewart. Beavis and Butt-Head. Chip and Joanna Gaines. SpongeBob SquarePants.
Few cable and satellite networks are a force anymore, the byproduct of sudden changes in how people entertain themselves. Several have lost more than half their audiences in a decade. They’ve essentially become ghost networks, filling their schedules with reruns and barely trying to push toward anything new.
Says Doug Herzog, once an executive at Viacom who oversaw MTV, Comedy Central and other channels: “These networks, which really meant so much to the viewing public and generations that grew up with them, have kind of been left for dead.”WHAT HAS BEEN LOST?
Pockets of success remain, notably with lifestyle and news programming. And it’s not like there’s nothing to watch. You’ll find more options on Netflix than a diner menu.
RELATED COVERAGE
Awards, including an Emmy, are displayed at Netflix headquarters Los Gatos, Calif. on March 7, 2024. Netflix wins awards for its shows like a Hollywood studio, but still relies on the sophisticated technology of a Silicon Valley company to reel in viewers and
FILE – Bob Hope and Janis Paige hug during the annual Christmas show in Saigon, Vietnam, Dec. 25, 1964. Paige, a popular actor in Hollywood and in Broadway musicals and comedies who danced with Fred Astaire, toured with Bob Hope and continued to perform into her 80s, has died Sunday, June 2, 2024, of natural causes at her Los Angeles home, longtime friend Stuart Lampert said Monday,
Janis Paige, star of Hollywood and Broadway, dies at 101
Yet something undeniably has been lost. Stewart’s triumphant return to Comedy Central’s “The Daily Show” this winter only begs the question: Did it really have to be this way?
Cable TV primarily took flight in the 1980s, breaking the iron grip of ABC, CBS and NBC. Essentially the first fragmentation of media, cable brought people with common interests together, says Eric Deggans, NPR television critic.
“People who were previously marginalized by the focus on mass culture suddenly got a voice and a connection with other people like them,” Deggans says. “So young music fans worldwide bonded over MTV, Black people and folks who love Black culture bonded over BET, middle-aged women bonded over Lifetime and fans of home remodeling convened around HGTV and old-school TLC.”
Now MTV is a ghost. Its average prime-time audience of 256,000 people in 2023 was down from 807,000 in 2014, the Nielsen company said. One recent evening MTV aired reruns of “Ridiculousness” from 5 p.m. to 1:30 a.m.
The general interest USA Network’s nightly audience tumbled 69% in the same time span, and that was before January’s announcement that viewer-magnet “WWE Raw” was switching to Netflix.
Without favorites like “The Walking Dead” or “Better Call Saul,” AMC’s prime-time viewership sunk 73%. The Disney Channel, birthplace to young stars like Miley Cyrus, Hilary Duff and Selena Gomez, lost an astonishing 93% of its audience, from 1.96 million in 2014 to 132,000 last year.
For many, most of the schedules are big blocks of reruns: “Seinfeld” and “The Office” on Comedy Central, “The Big Bang Theory” and “Young Sheldon” on TBS. Tyler Perry movies dominate. Cheap and cheesy nonfiction fills time: “90 Day Fiance,” “Prison Brides,” “Married at First Sight,” “Contraband: Seized at the Border.”
That’s not appointment TV. It’s accidental. Ghosts.
