Hailey Upton and Jay Halstead, known as “Upstead,” are Chicago P.D.’s golden couple, whose romance blends heart-stopping action with deep emotion. From their slow-burn chemistry in Season 5 to their marriage in Season 9, Upstead’s journey is a fan favorite. Our campaign will bring their story to new audiences through viral highlight clips, leveraging platforms like Instagram and YouTube to showcase their most thrilling moments.
Start with Season 7, Episode 18 (“Lines”), where Upton’s transfer to the FBI sparks tension, but Halstead’s support deepens their bond. A 20-second TikTok clip of their intense rooftop conversation, captioned “Upstead’s loyalty is everything 🔥 #ChicagoPD,” will hook viewers. Season 9’s wedding in Episode 9 (“A Way Out”), a rare moment of joy amidst the Intelligence Unit’s chaos, will feature in a 1-minute YouTube trailer. Tracy Spiridakos and Jesse Lee Soffer’s chemistry, paired with the line “I want to be with you forever,” will resonate with romance fans, ending with “Stream Season 9 on Peacock.”
To broaden appeal, we’ll highlight Upstead’s action-packed moments, like Season 10’s finale, where Upton risks everything to save Halstead from a serial killer. A 30-second Instagram Story, showing their coordinated takedown, will captioned, “Upstead’s teamwork is unmatched! 💪 Watch on NBC.” Despite their Season 11 divorce, their story remains compelling, as seen in fan posts on X praising their chemistry. A “Upstead Flashback” thread on X will share clips from Season 6’s “Reckoning,” where they first admit their feelings, encouraging fans to vote for their favorite moment with #UpsteadLove.
Engagement will soar with a virtual “Upstead Night” on Peacock, streaming key episodes like Season 8’s “Signs of Violence,” where they confront trauma together. Behind-the-scenes content, like Spiridakos and Soffer’s rumored off-screen romance (noted in a 2025 First For Women article), will add intrigue, shared via Instagram Reels. Collaborating with fan accounts like @NBCChicagoPD will amplify reach, reposting their 2019 Upstead teasers. A Spotify playlist, “Upstead’s Anthem,” featuring songs from their scenes, will enhance emotional connection, promoted via TikTok.
Upstead’s blend of romance and danger—think Halstead’s undercover work in Season 5 or Upton’s chase in Season 12, Episode 4—appeals to a wide audience. A dedicated Peacock playlist, “Upstead’s Greatest Hits,” will guide new viewers through their arc, from flirtation to heartbreak. By showcasing their epic love story, we’ll draw in viewers who love intense drama and authentic relationships.
