As we gear up for the NFL playoffs, CBS is making waves by promoting its returning scripted series through sneak peeks during the games. This strategy not only aims to capture the attention of football fans but also to reignite interest in popular shows that have been on hold due to the writers’ and actors’ strikes. Let’s dive into what this means for CBS, its shows, and what fans can expect!
CBS’s Big Weekend Strategy
The NFL Connection
CBS is tapping into the massive audience of the NFL playoffs to spotlight its lineup of returning shows. With millions tuning in to watch the Wild Card games and upcoming Divisional playoffs, it’s the perfect opportunity for CBS to showcase sneak peeks and messages from the stars of its series. This bold strategy is all about leveraging the excitement of football to boost viewership for scripted programming that has been sidelined for far too long.
The Sneak Peek Lineup
This weekend, viewers can expect to see sneak peeks from a variety of CBS favorites, including:
- Young Sheldon
- FBI
- FBI: International
- Blue Bloods
- Fire Country
- Ghosts
- The Neighborhood
- Tracker (a new series launching after the Super Bowl)
These sneak peeks will air on January 14, ahead of the Wild Card game. The following weekend, on January 20 and 21, shows like Bob Hearts Abishola, CSI: Vegas, The Equalizer, NCIS, and So Help Me Todd will get their turn in the spotlight.
Celebrity Messages Galore
The promotion doesn’t stop at sneak peeks. CBS stars like Queen Latifah (The Equalizer), Gary Cole and Wilmer Valderrama (NCIS), Vanessa Lachey and LL Cool J (NCIS: Hawai’i), Cedric the Entertainer and Max Greenfield (The Neighborhood), Justin Hartley (Tracker), and Iain Armitage (Young Sheldon) will be providing personal messages to viewers. This kind of engagement not only excites existing fans but also attracts new viewers who might not have tuned in before.
What to Expect from CBS’s Returning Series
A Fresh Start After the Strikes
The writers’ and actors’ strikes have dramatically impacted television schedules, leading to delays and uncertainty about the future of many shows. CBS is taking a proactive approach by rolling out its scripted series in a staggered manner, ensuring that fans can look forward to new content while also maintaining the excitement of the NFL season.
Shorter Seasons, Bigger Impact
The upcoming seasons of CBS shows will be shorter, with most running between 10 to 13 episodes from February to May. However, Young Sheldon will stand out with 14 or 15 episodes, making it a special treat for fans of the beloved series. This strategic approach allows CBS to keep its audience engaged without overwhelming them, and it also gives creators the opportunity to focus on quality storytelling.
Spotlight on Fan Favorites
With shows like So Help Me Todd and FBI franchises returning, fans have plenty to be excited about. The sneak peeks will offer tantalizing glimpses into what’s in store, including plot twists, character developments, and perhaps even some surprises. This is especially crucial for shows like So Help Me Todd, which faced cancellation but now has a chance to reignite interest through strategic promotions.
The Impact of Sneak Peeks on Viewership
Engaging a New Audience
By airing sneak peeks during the NFL playoffs, CBS aims to reach a wider audience. Football fans might find themselves intrigued by a drama or comedy they haven’t considered before, potentially turning casual viewers into dedicated fans. This crossover appeal is invaluable for networks looking to broaden their reach.
Building Hype and Anticipation
Sneak peeks serve to build hype and anticipation around returning series. They provide fans with a taste of what’s to come, creating buzz on social media and encouraging viewers to tune in for the premiere. In an era where audiences have countless viewing options, generating excitement is key to ensuring people choose to watch CBS.
A Competitive Edge
With other networks also vying for attention during the NFL playoffs, CBS’s strategy to showcase its returning series gives it a competitive edge. By aligning its marketing efforts with one of the most-watched sporting events in America, CBS positions itself as a go-to destination for quality programming, both in scripted and sports content.
Conclusion: A Bright Future for CBS
As CBS gears up for the return of its scripted series, the sneak peeks during NFL coverage represent a savvy marketing strategy aimed at reigniting interest among fans. With a lineup that includes beloved shows and exciting new entries, there’s plenty for viewers to look forward to. CBS is not just banking on its existing audience but is also reaching out to potential new fans who might discover their next favorite show.
