Gordon Ramsay has trademarked ‘Hotter Than Hell by Gordon Ramsay’, fuelling speculation he will launch a hot sauce line that would directly compete with Brooklyn Beckham’s Cloud23 brand. The move follows Ramsay’s public defence of David and Victoria Beckham amid their son’s estrangement, which led Brooklyn to unfollow him on Instagram. Industry watchers see the venture as potentially escalating both their personal rift and a new commercial rivalry.
Ramsay’s ‘Hotter Than Hell’ trademark signals direct challenge
Gordon Ramsay has filed to trademark ‘Hotter Than Hell by Gordon Ramsay’, a name already linked to spicy relishes in his restaurants. Reports suggest he plans to sell the sauce, salsa and relish directly to consumers, which would put him in direct competition with Brooklyn Beckham’s Cloud23 brand. Cloud23, launched in 2024, offers premium hot sauces and merchandise, retailing at £15 per bottle in the UK, US and online. Metro + 2
From kitchen to commerce: a feud turns into rivalry
The hot sauce move comes against the backdrop of Ramsay’s public support for David and Victoria Beckham during their ongoing rift with Brooklyn. In January, Brooklyn accused his parents of controlling him and trying to undermine his marriage, prompting Ramsay to urge him to ‘remember where you came from’. Brooklyn responded by unfollowing Ramsay on Instagram, signalling a cooling of their once-close relationship.
Silence from Brooklyn, speculation from insiders
Brooklyn has not publicly addressed Ramsay’s reported hot sauce plans, but insiders note the potential for direct market competition. Sources told The Sun that ‘things will get spicy’ if the two brands clash, given Ramsay’s global culinary profile and Brooklyn’s positioning of Cloud23 as a luxury condiment line. Friends of the Ramsays believe Brooklyn and Nicola Peltz were angered by Ramsay’s earlier comments portraying them negatively.
What’s next for the hot sauce showdown?
With Ramsay’s product still in the trademarking phase, the timing of any launch remains unclear, but the move could intensify both personal and commercial tensions. Ramsay has a track record of monetising his brand through cookbooks, apparel and restaurant products, suggesting he could scale quickly in the condiment market. Whether this competition prompts further public exchanges or remains a quiet commercial battle will depend on how both parties choose to engage.